public relations

Public relations more commonly referred to as PR, is concerned with improving the public profile of your business portraying it in a positive light to attract clients and the best employees. It should communicate your messages to prospective clients to achieve credibility in such a way that it sets you apart from your competitors. It is about building a reputation, as a result of what you do, what you say and what others say about you. It is also concerned with improving your relations with the existing clients who attend your salon.