customer relationship


Customer Relationship Management (CRM) is a strategy that may be used to increase business by learning about your existing clientele. It is concerned with data collection that will help you find out what your clients’ needs and requirements are and to gain an insight into their behaviour, so that you can make plans to develop stronger relationships with them in the future. This will help you to convert a ‘new’ client to a ‘repeat’ client and a repeat client to a ‘regular’ client.